| Name | Seda Nerkiz Tüzer |
| Designation | Head of Cash Management Product Development DenizBank, Turkey |
| Social Media |
| 09:40 |
Session: The Future of Banking Products and Marketing Strategies: Adapting to a Changing Landscape• Identifying emerging trends in consumer behaviour and their impact on product development • Leveraging digital marketing tools to reach and engage target audiences effectively • Integrating sustainability and social responsibility into banking product offerings and marketing • The role of data analytics in shaping tailored marketing strategies for diverse customer segments |