| Name | Martin Rosa |
| Designation | Product Owner Ceska Sporitelna, Czechia |
| Social Media |
| 09:40 |
Session: Innovative Product Development Strategies: Navigating the Future of Banking• Understanding market trends, client data and customer needs to drive successful product innovation • Digital advisory as a turning point in customer care • Leveraging agile methodologies for faster and more responsive product development cycles • The role of cross-functional teams in fostering collaboration and creativity during the development process • Balancing risk and reward: Strategies for testing and validating new banking products in the market • Switch from the product view to Customer Life Time Value |